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Japan's old-style coffee shops unfazed by Starbucks' success

Published Sun, Nov 9, 2014 · 09:50 PM

    DeeperDive is a beta AI feature. Refer to full articles for the facts.

    Tokyo

    ABOVE the converging crowds at the famous Shibuya scramble crossing in Tokyo glows the unmissable bright green sign of Starbucks, a magnet that pulls in a steady stream of hip, young Japanese.

    The American coffee company is so popular in Japan that it recently announced plans to buy out its Japanese partner for US$900 million and take full control of operations in its second-largest market.

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