La Dolce Vita
Italian houses Ermenegildo Zegna and Maserati join hands to redefine luxury
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Helmi Yusof
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WHEN TWO LEADING HOUSES of Italian style and manufacturing come together, the collaborative result is pure luxury.
Fashion house Ermenegildo Zegna and automaker Maserati signed an agreement for a long-term partnership in 2013, and have since worked together to create products that are the very essence of la dolce vita.
The first stage of their partnership produced the Maserati Quattroporte Ermenegildo Zegna Limited Edition, where 100 luxury sedans customised with Zegna-designed colours and material marked Maserati's 2014 centennial anniversary. The silk for the car's upholstery is produced with a thickness of 10 microns at the legendary Lanificio Zegna wool mill. As a result, the seats, door panels and other parts of the car interiors feel as good as they look, offering exquisite comfort to the driver and passengers.
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