Lake George, in need of offseason visitors, puts hopes in a hotel

Lake George, New York

A FEW days before Memorial Day, this popular tourist destination in the Adirondacks was already a postcard-perfect image of summer: The T-shirt shops were open; the A&W Root Beer stand offered more than 60 flavours of ice cream; and the steamship Mohican was cruising the blue waters of Lake George.

But this village is trying to change its reputation as a summer-only spot and become a year-round destination.