Light Up Sydney

How do you draw tourists to your city, and get locals out of their homes and onto the streets in the winter months?

By having a light festival, of course. Now in its ninth year, Vivid Sydney is the largest festival of light, music and ideas, and is also the inspiration for other light festivals around the world including Singapore. It runs for 23 days this year, ending on June 17.

Last year, 2.31 million locals and tourists attended the festival, leading to a massive A$110 million injection into New South Wales' visitor economy.