Liverpool seeking more from jersey sponsors

Hong Kong

LIVERPOOL is demanding an increased amount from potential shirt sponsors even as the English Premier League (EPL) soccer team faces a future without its two most marketable players.

The team has been seeking as much as £30 million (S$61.1 million) a year from its main shirt sponsor for the 2016 season, up from the current £20 million, according to a person familiar with the matter. Standard Chartered Plc is interested in remaining on the jerseys, while other companies, including Japan's Nomura Holdings Inc, have been approached, people with knowledge of the matter said, asking not to be identified because the discussions are confidential.