MGM plan for 'Addams Family 2' combines theatres, online rental

Published Sat, Aug 21, 2021 · 12:06 AM

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    [LOS ANGELES] Metro-Goldwyn-Mayer (MGM) and Annapurna Pictures will make "Addams Family 2" available for at-home rental the same day it opens in theatres, according to a person familiar with the plans, the latest sign that Covid-19 continues to upend movie studios' plans.

    The animated sequel, based on characters from a popular cartoon and TV series, is being released by United Artists Releasing, a joint venture between the two companies, and is scheduled to open in US theaters Oct 1. The previous installment in the franchise grossed more than US$200 million worldwide.

    With theatre attendance uncertain because of the Delta variant of Covid-19, movie studios are adapting the release plans for their movies to ensure they can reach as many viewers as possible.

    MGM does not own a major streaming service to supplement the theatrical release, and will instead offer it via video-on-demand at home.

    The studio, which has agreed to be acquired by Amazon.com Inc, did not respond to a request for comment.

    "Addams Family 2" is scheduled to open the same weekend as "Hotel Transylvania 4." Amazon is reportedly negotiating for global streaming rights to that Sony Corp picture.

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    "The Many Saints of Newark", also scheduled to open that weekend, will debut on HBO Max at the same time.

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