Milan Fashion Week opens with celebrity stardust, industry growth

GUCCI, Dolce & Gabbana, Fendi and Missoni are among Italy’s top labels showing at Milan Fashion Week starting on Wednesday (Feb 22), with the industry buoyed by bumper sales results despite war-fuelled economic uncertainty.

American megastar Kim Kardashian is expected to bring some celebrity stardust at an event hosted by D&G to celebrate her Ciao Kim line, which had its debut in the northern Italian city in September.

Renowned brands such as Etro, Giorgio Armani, Prada, Bottega Veneta and Moschino are also among showing their autumn/winter 2023-2024 collections, with 59 catwalk shows on the official schedule between now and Feb 27.

Also on the sidelines will be exhibitions by US video artist bill Viola, and the late French fashion photographer Guy Bourdin, whose show is curated by Giorgio Armani.

Meanwhile, the first Black Carpet Awards will take place on Friday, a gala evening organised by the Afro Fashion Association to celebrate diversity – the lack of which has long been an issue in Milan.

Despite the energy crisis and global uncertainty caused by the war in Ukraine, which erupted almost exactly one year ago, the major luxury brands are flourishing.

French giant LVMH, whose Italian brands include Fendi, Bulgari and Loro Piana, reported a 23 per cent increase in sales and 17 per cent rise in net profit in 2022 – both new records for the group.

‘Exceptional’ year

Meanwhile, rival Kering reported a 14 per cent rise in its net profit, with sales up 15 per cent, despite poor performances by flagship brands Gucci and Balenciaga.

Figures from Italy’s national fashion chamber (CNMI) confirm the positive trend, with the sector recording better-than-expected revenues of 98.3 billion euros (S$140.1 billion) in 2022, up 18 per cent on the previous year.

“Growth like that of 2022 was exceptional,” reflecting a boost after the pandemic, said fashion chamber head Carlo Capasa.

While lower gas prices and hopes of cooling inflation have fuelled hopes of a good 2023, the fashion chamber is cautiously predicting four per cent growth, closer to pre-pandemic levels.

“Perhaps we could do even better but there is a war on Europe’s doorstep, uncertainty about energy costs – and we hope that China is out of the pandemic,” Capasa told reporters Tuesday.

Gucci’s figures were hurt by the weak Chinese market, where coronavirus restrictions that have crimped shopping habits were only lifted in December.

Sales fell 11 per cent during the fourth quarter at Gucci, where Sabato De Sarno was named new creative director in January following the surprise resignation of Alessandro Michele in November. AFP