Millennials give the prep staple, a pink shirt, vibrant new life

Washington

THE psychological phenomenon of the moment is group-think pink. The colour is more popular than rosé at a Provence garden party. It seems possible that 2017 will eclipse 1955 as "the peak year for pink" as Life magazine effused that spring, beneath a Gordon Parks photo.

Over here, the eye spies the cosy androgyny of millennial pink; over there, the feminine pink of models on runways and the feminist pink of women on marches. And now, its shades are ready to storm the torso of the business class dude.