The Business Times
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Man of steel sets up Mah maison, to score a lifestyle Triumph

A new showroom for Britain's largest motorcycle brand could mark the end of traditional bike retail.

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Published Thu, Mar 24, 2022 · 09:50 PM

    Singapore

    BRITISH motorcycle brand Triumph has a new showroom and a new importer in Singapore, set up by a big name backed by a big group.

    Didi Lifestyle Pte Ltd, a company set up a year ago, will officially take over the franchise on April 1, but it has opened the doors to the 120-year-old bike manufacturer's spiffy new home at 2, Leng Kee Road.

    MotoringBT Motoring

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