BYO Music

You make your own holiday videos, so why not your own soundtrack? Cruise company Royal Caribbean International has designed and built a first-of-its-kind tool that transforms travellers' most memorable photos into an original, shareable soundtrack with a video to match. Simply upload any three photos to SoundSeeker.com, and artificial intelligence analyses them based on colour, landscape, backdrop, emotion, body language and facial expression. SoundSeeker then turns them into a shareable and unique soundtrack.

The Royal Caribbean tool is equipped to generate over one million unique tracks, composed exclusively for the cruise line. The customised tracks take inspiration from a wide variety of music, including 90s hip-hop, rock, modern and electronic dance music. Jim Berra, chief marketing officer, Royal Caribbean International, says: "SoundSeeker allows you to put a completely unique, multisensory spin on sharing holiday memories."