The selena effect

The world's most-followed Instagram star, actress and pop princess Selena Gomez has designed a bag in collaboration with Coach. Gomez, who is also the face of the brand, worked with creative director Stuart Vevers to create the Selena Grace bag - a double-handled tote with gold hardware - and also small leather goods and accessories for the Coach x Selena Gomez collection. Fans of Gomez will love the personal touches found in this collection like a patch sewn in the bag's interior with the message: "To be you is to be strong." There is also a phrase inspired by one of her tattoos - "Love yourself first" - in her own handwriting embossed on the base of the bag.

The Coach x Selena Gomez collection is at Coach stores from Sept 1 onwards. The Selena Grace handbag is available for pre-order at all Coach Singapore boutiques from Aug 24.