New venture for the founder of Men's Wearhouse

Oakland, California

ALTHOUGH he was ousted from Men's Wearhouse, George Zimmer still wants you to "like the way you look" - only this time with an app.

Once the gravelly voiced, greybeard face of the retail chain he founded, Zimmer has been refashioning himself as a technology entrepreneur. On Monday, he unveiled his new company, zTailors, a website and app that connects customers and their frumpy wardrobes with on-demand tailors who are ready to make house calls.