Not just a face for Wild Turkey, this actor writes the ads too

Los Angeles

MATTHEW McConaughey took a big swig of bourbon and nestled deeper into a hotel penthouse sofa. Then, with zeal, he sat straight up and began sniffing the air like a bloodhound.

"They can smell it," he said in an ominous tone. "Millennials, and I know this for a fact, can smell solicitation. And it's a turn-off. The best ads are not solicitous." Add advertising maestro to McConaughey's resume.