POSB partners Mandai Wildlife Group for financial literacy efforts
Visitors to the parks can learn about essential financial concepts and environmentally friendly habits
POSB inked a multi-year partnership with Mandai Wildlife Group to boost financial literacy efforts among children and families.
The bank said on Wednesday (Dec 4) that the collaboration aims to enable children and their families to adopt sustainable habits in managing finances while fostering an appreciation for wildlife and nature. Under the partnership, POSB’s financial literacy curriculum will be integrated into new interactive learning journeys and workshops held at Mandai Wildlife Reserve’s parks.
Singapore Zoo, Bird Paradise and River Wonders will turn into “living classrooms”, said POSB, where visitors can learn about essential financial concepts as well as environmentally friendly habits that also support the wildlife they encounter in the parks.
Both POSB and Mandai Wildlife Group co-created a special Super Saver Mission trail booklet to guide families through Singapore Zoo. It introduces financial concepts such as budgeting and saving through fun, animal-themed scenarios.
Belina Lee, deputy chief executive of transformation and growth at Mandai Wildlife Group, said: “People are more willing to invest in what they care for; and with increasing appreciation for nature and a healthy planet, we hope to nurture our future generations to invest their time and resources into meaningful areas such as wildlife conservation, animal adoptions, stewardship of nature and other Earth-friendly choices.”
This initiative builds on POSB’s efforts to boost financial literacy further in the community.
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Jeremy Soo, managing director and head of consumer banking group at DBS Singapore, said: “This collaboration complements our existing efforts in schools, neighbourhoods and communities by extending financial education to where families play and bond. By moving beyond the traditional classroom, we aim to create memorable learning experiences that leave a lasting impact long after their visit to the park.”
As part of the partnership and to encourage family bonding, POSB cardholders will get discounts of up to 50 per cent for park tickets and up to 10 per cent for food and beverage and retail purchases within Mandai Wildlife Reserve.
Last month, POSB held a carnival-style event in Yishun to drive financial literacy among families in the heartlands. It taught topics such as money management skills and budgeting through interactive experiences.
The lender plans to expand its financial literacy outreach programmes to more children in pre-schools and primary schools, and develop more of such programmes with government statutory boards including People’s Association and the National Library Board.
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