The priorities, purchasing habits and pain points of millennials

ARE you a millennial?

Because if you are, not only do you belong to one of the most influential demographic groups in the digital era, you are also a big part of the workforce. Currently aged 27 to 42, the youngest millennials have grown into fully-fledged adults, along with the relationships and responsibilities that come with adulting. Many are also married and have or are expecting to start families.

A recent report on what matters most to millennials, by audience research company GWI, found that while three-quarters of them are now employed full-time, less than a third identify as “career-focused”. This demographic is also less likely than Gen Z (the next generation) to say that being successful is important to them.