Redesign an Icon

The famous Sacco bean bag turns 50 years old this year and to celebrate, Italian furniture brand Zanotta and its Singapore retailer W. Atelier invite both new and established Singapore designers to create their own version.

Interested designers are required to send in their proposals for the design of the Sacco based on the theme "Urban Living the Asian Way". This theme was picked to allow designers to integrate the essence of Asian life into their designs.The Sacco is a light and transportable bag made of plastic and filled with semi-expanded polystyrene balls - but its magic lies in its ability to be moulded into any position of relaxation.

For the competition, the structure of the Sacco and its content cannot be changed. Ten designers will be shortlisted to design and produce their versions of the Sacco chair, which will be showcased at both W. Atelier showrooms and the National Design Centre in Singapore. The top three designs will be exhibited at the Zanotta showroom located at piazza XXV Aprile in Milan. Closing date is Aug 3.

For more information, see www.watelier.com/latest_news/sacco-project/.