S$14,000 for a health screening: Doctor Anywhere joins the luxe preventive care market. Will people pay?
While upscale screening centres are obviously not being run just “for the betterment of mankind”, operators also address concerns about over-testing
Corinne Kerk
PLUSH faux leather seats, sculptural ceiling lights, glossy bathrooms, fluffy bedroom slippers, soft music and a gentle, fresh scent in the air. This could be a luxury hotel. Except it isn’t.
Welcome to DA Orchard MedSuites, the newest health screening centre in town, all 12,000 square feet (sq ft) of it spread across the fifth level of Como Metropolitan Orchard. Aesthetically pleasing and armed with million-dollar imaging equipment such as a spanking new MRI machine, this is health screening at a whole new, luxe level.
Pick from a menu of screening options priced from S$519 to S$14,169. Settle into one of 17 private pods or check into one of three VIP suites, and enjoy an apple crumble along with your bottle of Perrier. Then spend the next few hours feeling more like you’ve opted for a lifestyle retreat than to see if there’s a health issue you need to worry about.
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