Semi-permanent beauty

For time-strapped women, the latest in time-saving beauty treatments help cut down face- prepping considerably. But are some of the treatments worth the risks? By May Yip

FORGET the five-minute face. Recent research by US morning TV programme The Today Show and mass media corporation AOL found that the average woman spends 55 minutes on her appearance every day - or two weeks in a year.

But if a similar study were to be made on women here, those numbers may take a big dip. Today, minutes could be shaved off one's beauty routine thanks to a slew of lasting beauty treatments - from hair straightening sessions that don't leave tresses looking totally limp, to natural-looking brows that mimic Cara Delevingne's voluminous arches.

Homegrown semi-permanent make-up chain Erabelle has seen a 24 per cent increase in annual revenue from its eyebrow embroidery packages last...

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