In Singapore, guys and their Pateks
#PatekAcademy, a new Instagram affinity group comprising 11 millennial-aged watch collectors converged in S'pore to enjoy the company of like-minded contemporaries with similar lifestyles.
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OVER ONE WEEKEND in late August, a group of 11 millennial-aged watch collectors from Hong Kong; Sydney; Shanghai; Taiwan and Yangon, Myanmar, converged in Singapore.
The attraction? A celebration of #PatekAcademy, a new Instagram affinity group that had 2,655 followers a little more than two months later. But Patek Philippe, the family-owned Swiss brand known for its horological expertise and elegant style, did not have a thing to do with it.
"We're creating our own community," said Shoyo Kawamura, 23, the group's co-founder, who compiled the guest list, organised events and picked up the tab once his guests were in Singapore.
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