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The smart glasses race has finally started

Meta’s Ray-Ban Display kicks off a round of product launches by tech companies

    • Mark Zuckerberg, CEO of Meta Platforms, introducing the Meta Ray-Ban Display glasses during the Meta Connect event in Menlo Park, California, on  Sep 17. Meta Platforms, seeking to turn its burgeoning smart glasses into a must-have product, unveiled its first version with a built-in screen.
    • Mark Zuckerberg, CEO of Meta Platforms, introducing the Meta Ray-Ban Display glasses during the Meta Connect event in Menlo Park, California, on Sep 17. Meta Platforms, seeking to turn its burgeoning smart glasses into a must-have product, unveiled its first version with a built-in screen. PHOTO: BLOOMBERG
    Published Fri, Sep 19, 2025 · 03:00 PM

    SOME technology revolutions move exceedingly slowly. It has been 13 years since Google unveiled its ill-fated Glass, a form of computing display worn as spectacles.

    With the latest smart glasses Meta showed off this week, some things have changed completely. Instead of the nerdy aesthetic of Google’s much-mocked gadget, Meta’s displays are embedded in thick frames from Ray-Ban. But in other ways, the latest glasses are an eerily close echo of what the online search group attempted in 2012, and a sign that a new device category the tech industry has long dreamt of may finally be ready to enter the mainstream.

    The launch of the prosaically named Meta Ray-Ban Display has also sounded the starting gun for a new tech race. Google has a deal with another fashionable eyewear maker, Warby Parker, that is likely to lead to a line of smart glasses next year, while Snap has outlined a similar device for 2026 and Apple is reported to be closing in on a lightweight headset of its own.

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