Special Feature: A League of His Own

In the game of fashion, only the savviest will survive. And with close to four decades of experience under his belt, CEO and president of Tod's Diego Mr Della Valle is acutely aware of the shifting fashion landscape. Once upon a time, fashion shows were a straightforward platform to present clothes to buyers and press, but now, with the infiltration of the digital age, fashion houses need to explore a myriad of creative strategies to engage and excite its customers.

Enter the Tod's T Factory. Loosely based on Andy Warhol's famous New York art studio in the 1960s, Tod's T Factory is a project that promises to churn out more collections during the year, including one-time-only limited-edition collections created by different designers.

"We need to constantly refresh," Mr Della Valle said in an exclusive interview at their Hong Kong regional office. "We need to give the customers new products. Products with precise marketing, with good storytelling. That is the Tod's T Factory strategy," he stressed, adding that the usual four seasonal collections (spring/summer, fall/winter, pre-fall and resort) will not satiate the shopping desires of the internet-dependent consumer.