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Sponsors shy away from Winter Olympics

Recent scandals make it an especially awkward time for South Korea's leading corporate names to be plastering Olympic venues with logos

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Published Thu, Feb 8, 2018 · 09:50 PM

    Hong Kong

    WHEREVER they are held, the Olympics are a chance for big-name local sponsors to show home-country pride, associate their brands with athletic values and splash their logos before millions of eyeballs.

    This month in South Korea is set to be different.

    Olympics

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