Stories that inspire more to do good

A PICTURE paints a thousand words, it is said, and today, just one digital story in the avatar of a video can inspire a thousand acts of charity.

This has been the experience of Our Better World (OBW), launched in 2012. The mission of the digital storytelling arm of the Singapore International Foundation (SIF) is to bring communities together to do good, especially in Asia.

OBW unlocks stories of people engaged in charitable acts, and shares them with a global community to excite and create sparks of change. OBW's human-interest stories of hope and redemption galvanise people to do something - such as donating to a cause, signing up to volunteer or supporting a social enterprise by supporting their online store with purchases.