Streaming is sadder now

When Netflix and other companies face a loss of faith in the growth potential of streaming, we all will feel it

    • As streaming services lose confidence in the industry's growth potential and begin to exercise prudence, viewers will start to feel the effects.
    • As streaming services lose confidence in the industry's growth potential and begin to exercise prudence, viewers will start to feel the effects. PHOTO: AFP
    Published Sat, Jul 23, 2022 · 05:50 AM

    IT MAY not yet be noticeable when we flop on the sofa and flip on Netflix, but the golden age of streaming entertainment might be over. We probably won’t like what happens next.

    Soon we might be paying more for fewer good options, feeling wistful about the olden days of limitless streaming binges and sitting through irksome commercials.

    A short explanation for this vibe shift: There has been a little loss of faith in the growth potential of streaming, and doubt has profound ripple effects.