Best foot forward: Local shoe brands take on a post-Covid world

WHEN the first cases of Covid-19 landed in Singapore, nobody could have imagined the profound impact the disease would have on the way we work, the clothes we wear, and – perhaps most intriguingly – the shoes we buy.

As work from home turned from unfeasible fantasy to regular reality, high heels and Mary Janes made way for Crocs and fuzzy slippers. Some people even ditched footwear, baring their soles as Zoom calls became par for the course.

But now, with more returning to the office and retail sales picking back up, The Business Times (BT) spoke with the founders of three local companies, to find out how they made it through the past three years, and how things have been since coming out on the other side.