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Malaysia-born designer slaying it in fashion world with royal and celebrity fans

Style and business savvy make a powerful combination for creator of London-based label Self-Portrait

Published Thu, Jun 22, 2023 · 05:30 PM
    • Han Chong's contemporary luxury label, Self-Portrait, is known for its ultra-feminine designs.
    • Han Chong's contemporary luxury label, Self-Portrait, is known for its ultra-feminine designs. PHOTO: YEN MENG JIIN, BT

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    HAN Chong is not just a Penang boy made good.

    His is a full-blown success story that is the envy of the countless who want to make it big in the cut-throat fashion capitals of the world. Since Chong established his label Self-Portrait in London 10 years ago, scores of royals, celebrities and high-profile women have been photographed wearing his clothes.

    The killer list ranges from the Princess of Wales Kate Middleton, Duchess of Sussex Meghan Markle and Crown Princess Victoria of Sweden, to former American first lady Michelle Obama and celebrities Beyonce, Zendaya, Taylor Swift, Jennifer Lopez, Priyanka Chopra, Miranda Kerr, Emily Blunt, Selena Gomez and Blackpink.

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