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Local high-end handbag brand aiming for the stars

Behind Abara is a savvy businesswoman with humble beginnings.

Published Thu, May 25, 2023 · 06:00 PM
    • Abara's first boutique opened in Ngee Ann City shopping mall last week.
    • Abara's first boutique opened in Ngee Ann City shopping mall last week. PHOTO: ABARA

    HUNAN native Yuki Yang’s experience in dealing in pre-loved bags from Hermes and Louis Vuitton was what kickstarted the development of her own label.

    Yang had previously run a luxury handbag reselling business in Shanghai, where she moved to in 2005, drawn by the city’s fashion industry. Three years later, she also established a studio restoring and maintaining leather handbags. In 2010, the savvy businesswoman left China for Singapore, opening three retail stores here dealing in pre-loved luxury handbags.

    Abara’s ready-made leather goods are made with calfskin from Italian tanneries. PHOTO: ABARA

    In 2021, the year she became a Singapore citizen, she also launched Abara, her own handbag brand. Last week, she took another major step by opening her first Abara store – a 422-square-foot boutique in Ngee Ann City shopping mall.

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