Sold: Bvlgari’s most precious jewellery piece, created for its 140th anniversary

WHEN you’re an Italian luxury jewellery house celebrating your 140th anniversary, how should you mark the occasion?

Well, Rome-based Bvlgari decided to go big. And by that, we mean not only a new collection of spectacular high jewellery and high jewellery watches, but also one-of-a-kind handbags and even its very first “very high-end” perfumes.

Encompassing over 500 pieces across the categories, the new Aeterna (meaning eternal) collection was launched on Monday (May 20) at ancient Rome’s largest bath complex, Terme di Diocleziano. In attendance at the milestone event were brand ambassadors including Anne Hathaway, Priyanka Chopra Jonas, Liu Yifei, Shu Qi and Hikari Mori. Celebrities such as Isabella Rossellini and Carla Bruni walked the runway for its jewellery show.