Control Freak
Ulysse Nardin's boss has big plans for the brand's iconic watch
WHAT IS SO 'freakish' about The Freak? It looks so unusual that its maker had no appropriate name for it. But it was never about deliberately making a monster timepiece. Instead, the carousell tourbillon timepiece - it has no hands, no dial and no crown - is the first timepiece to incorporate silicon parts and redefine modern watchmaking.
The Freak is seen as a modern watch icon and its fame has put Ulysse Nardin on the horological map, while its sales lifted the brand's fortu…
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