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Control Freak

Ulysse Nardin's boss has big plans for the brand's iconic watch

Published Thu, Oct 3, 2019 · 09:50 PM

WHAT IS SO 'freakish' about The Freak? It looks so unusual that its maker had no appropriate name for it. But it was never about deliberately making a monster timepiece. Instead, the carousell tourbillon timepiece - it has no hands, no dial and no crown - is the first timepiece to incorporate silicon parts and redefine modern watchmaking.

The Freak is seen as a modern watch icon and its fame has put Ulysse Nardin on the horological map, while its sales lifted the brand's fortu…

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