Designer Touch

ON New York's Park Avenue, people are literally having breakfast at Tiffany's - tapping into their inner Audrey Hepburn as they nibble on croissants at the legendary jeweller's brand new cafe on the fourth floor.

It took Tiffany & Co long enough to realise the appeal of a cafe, and it's just one of the ways in which it's re-inventing itself to appeal to the younger generation who are more into experiences than buying diamond solitaires. It's also one of the major projects of chief artistic director Reed Krakoff, who joined the company in January and is tasked with, among other things, making people spend again.

The new Tiffany Home & Accessories Collection aims to do just that, with the Krakoff-designed range of 'everyday' objects turned into veritable objets d'art. In other words, think of a student's geometry protractor, ruler, drinking straw, paint can, …