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Michael Kors Fall/Wiinter 2020 in New York.

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A Louis Vuitton store.

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Burberry Spring/Summer 2020.

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YSL Fall/Winter 2020-21.

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A Burberry store.

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A luxury store in New York

Luxury brands: Tech leaders or laggards?

A new paper argues that luxe brands must adopt more technology to enhance their customer experience. Not everyone agrees
Jul 24, 2020 5:50 AM

IS LUXURY KEEPING pace with technology? Is the high-end customer experience being elevated by A.I.? Can digital experiences deliver more personalised and exclusive services while still preserving a luxury brand’s integrity? No, no, and yes, answers a new paper co-authored by NUS Business School

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