Modern Woman
Montblanc has just named internationally renowned mainland Chinese celebrity Fan Bingbing as its global brand ambassador.
The luxury goods maker cited the actress-producer's charismatic femininity, self-confidence, artistry and charm as the perfect embodiment of the spirit of its Bohème collection.
"Fan Bingbing is the quintessential modern woman, portraying confidence in many different areas beyond acting - her interest and knowledge comprise fashion, philanthropy and business," notes CEO Nicolas Baretzki. "This self-confidence, determination and independence are what defines Montblanc's Bohème spirit."
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