Staying power
Rolex's GMT Master II has come a long way - we trace its evolution
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IT'S HOTTER THAN the cola drink it's nicknamed after. Customers thirsting for Rolex's latest GMT II Master "Pepsi" watch were queuing for it even before it arrived in the shops - only to be told that the waiting list is as long as eight years, if not more.
That has sent prices in the grey market through the roof for the watch with the striking blue and red bezel - the going price is as high as US$22,000, over two times the recommended retail price.
At first glance, the latest Pepsi model, launched in March this year, looks no different from the one rolled out in 2014. For one thing, it's got the same red and blue scratch-proof ceramic bezel with the 24-hour scale. But, you can feel the difference between the two on your wrist: the earlier version came in a 40mm diameter solid white gold case and white gold bracelet; the newer one has a lighter stainless steel case and bracelet.
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