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Rolex advertising booklet from the 1950s.

The Root Beer GMT MASTER II 2018.

GMT MASTER II 2018 in stainless steel.

First GMT MASTER 1955.

Rolex advert, 1969.

Staying power

Rolex’s GMT Master II has come a long way - we trace its evolution
Dec 7, 2018 5:50 AM

IT’S HOTTER THAN the cola drink it’s nicknamed after. Customers thirsting for Rolex’s latest GMT II Master “Pepsi” watch were queuing for it even before it arrived in the shops - only to be told that the waiting list is as long as eight years, if not more.

That has sent prices in the grey

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