SUBSCRIBERS
The Maverick
Expect the unexpected from Max Busser, who defies convention in both business as well as watchmaking.
Published Thu, Oct 18, 2018 · 09:50 PM
MAXIMILIAN BUSSER LIKES to break the rules.
He's already known for the unorthodox "horological machines" he and his friends have created. But his avant garde Swiss watch brand Max Busser & Friends (MB&F) also rejects the very growth model that virtually everyone in the watch business adopts.
In the past three years - MB&F has cut back output, after a spell of over-production to meet demand.
Copyright SPH Media. All rights reserved.