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The Maverick

Expect the unexpected from Max Busser, who defies convention in both business as well as watchmaking.

Published Thu, Oct 18, 2018 · 09:50 PM

MAXIMILIAN BUSSER LIKES to break the rules.

He's already known for the unorthodox "horological machines" he and his friends have created. But his avant garde Swiss watch brand Max Busser & Friends (MB&F) also rejects the very growth model that virtually everyone in the watch business adopts.

In the past three years - MB&F has cut back output, after a spell of over-production to meet demand.

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