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Super Bowl lures rush hour crowd as NFL seeks China touchdown
It wants to tap the enormous potential of the country's 1.4 billion people, but interest in the sport remains a challenge
Add BT as a preferred sourcePublished Mon, Feb 6, 2017 · 09:50 PM
Beijing
AS MILLIONS around the world settled into couches and tuned into the Super Bowl on big-screen TVs on Sunday, fans in China watched the New England Patriots stun the Atlanta Falcons on mobile phones and tablets - on their way to work.
The National Football League is looking to score with viewers in China, where games often start during morning rush hour, via a push online. For the first time, the Super Bowl streamed live on popular messaging platform Sina Weibo.
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