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Surprise element

Pop-up spaces are leveraging the novelty factor in shopping to grow their businesses with canny collaborations. By Tay Suan Chiang

WHAT'S popping up even more than the never-ending stream of new cafes that seem to open almost every week? Pop-up spaces that is - one-off, temporary stores or events selling fashion, food, handicraft and a myriad lifestyle options.

But in a growing scene where there are more pop-up ideas than venues to hold them in, one player is putting a new spin on the concept.

Shophouse & Co - a curatorial and consultancy firm - works closely with the creative community and saw how many of their bright ideas were diminished by not having the space to hold their events, be it an exhibition, retail or workshop space.

"A major hurdle they face is high rental and startup costs when starting their projects," says...

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