Taylor Swift announces an ‘Eras Tour’ film, sends AMC shares soaring

A FILM about Taylor Swift’s “Eras Tour” will screen in North American cinemas starting in October, offering fans who weren’t able to secure seats amid widespread ticketing issues the chance to see her show. 

The pop star revealed the previously unannounced film in a post on Thursday (Aug 31) on X, the platform formerly known as Twitter. AMC Entertainment Holdings Inc plans to show the movie at least four times a day on Thursdays, Fridays, Saturdays and Sundays at every one of its locations in the US.

AMC shares rose as much as 10 per cent pre-market on the news. The film will also screen via Cineplex Inc in Canada. 

A pre-sale for tickets started shortly after the announcement. AMC said it upgraded its website and ticketing engines to be able to handle more than five times its previous record demand, but said long wait times and site outages are still possible. 

The theatrical release of the concert comes after more than three million fans attended the first of its two US legs. Swift is set to take the tour to South America at the end of the year, and to Europe and Asia from February 2024. The tour is expected to gross US$1 billion.

©2023 Bloomberg L.P.