The Business Times
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Tickling palates pink, France wins war of the rose

Worldwide sales of French blush wine have grown by a third in 10 years, driven by huge demand from the US

Published Mon, Jun 6, 2016 · 09:50 PM

    Paris

    WOULD Sir and Madam care for red or white with their meal to appeal to their exacting, traditionalist palates? After all, pink is surely plonk - or is it?

    France's winemakers are waging a low-level war to strike down such traditional snobbery in the face of intense global competition for market share.

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