Tried and tested
Easily bought over the counter and found on shelves of major supermarkets or shops, these classic brands may not have a hip, New Age cache to them but they offer the necessary nutritious boost in modern, easy-to-consume packaging.
THE idea of functional foods has been around for a long time. Household names such as Brand's and Eu Yan Sang for example have given us products that our grandmothers or mothers brought us up on.
So while there's now a wave of newly discovered "superfoods" flowing into the market, there are still companies giving us the tried-and-tested food supplements and more, but jazzing them up with the latest flavours, ingredients and technologies.
What's the trick to making your brand of nutrition stay relevant and also up-to-date? For Brand's Essence of Chicken, it's all about backing up their product - proven to help metabolic rate, relieve fatigue, improve the mood and aid concentration etc - with the latest research, says Isabella Tan, vice-president and general manager of Singapore, Brunei and the Philippines, Cerebos Pacific Limited.
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