Trust Wall St to use wellness programmes to drive sales
For ING, it's not just that healthier workers will do better; it thinks wellness can build customer loyalty too
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New York
WHEN Lance Hulack calls his first client on a Monday morning, they spend 15 minutes talking about their fitness trackers.
"I'll say 'Hey, I saw you crushed it on Saturday! 25k steps!,'" the director of corporate sales at ING Group, says. "Then we talk about what we need to do workwise: 'What are you looking to hedge? What levels are you looking at?' It's a really good ice-breaker rather than talking business all the time."
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