Two big brewers try to cash in on an IPA craze

New York

THE New England-style India pale ale (IPA), with its juicy hop flavours and hazy look, has become a phenomenon among craft beer fans. They camp out overnight to be among the first to buy rare releases, and flock to hazy-IPA festivals in New York City; Buffalo, New York; Toronto; and Portland, Oregon, to celebrate the new vanguard.

Now comes proof that the groundswell is more than just a passing tremor: Two of the US's largest craft brewers are making their own versions of the style.