UOB and NAC team up to help arts sector on digitalisation journey
A recently concluded six-session course taught art groups critical skills in online marketing and business development
Helmi Yusof
AT A recent session for representatives of Singapore arts companies, veteran trainer Felix Tan asked the room: “How many of you here think your organisations have very little money and very few resources?” More than half of the people in the room – and some rather grudgingly at that – raised their hands.
“Well, when you don’t have money, you have to get really creative… Sometimes, you just need to move.”
On the one hand, you don’t need to tell a roomful of arts practitioners to “get creative”. They’ve been making magic happen on tiny budgets for a good portion of their careers.
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