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Victoria Beckham teams up with Target
VB x Target marks the British designer's first foray into the budget market, as well as into children's wear, but not everyone is impressed
Add BT as a preferred sourcePublished Tue, Apr 11, 2017 · 09:50 PM
New York
THE Victoria Beckham clothing range for Target is flying off the shelves, the latest high-fashion, high-street collaboration seeking to widen market appeal - even if not everyone is impressed.
From Missoni for Target to Versace for H&M and Kate Moss for Topshop, designers on both sides of the Atlantic have for years promoted limited-edition collections at affordable prices as an effective marketing strategy to widen brand recognition and win over new customers.
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