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Building a modern vision for Cartier with its storied heritage

President and CEO Cyrille Vigneron touches on how the Maison stays abreast of the times, how artificial intelligence is used and more, in a candid closed-door roundtable interview on the sidelines of Watches and Wonders Geneva

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Dylan Tan

Dylan Tan

Published Fri, Jun 28, 2024 · 06:00 AM
    • Under Cyrille Vigneron, the Maison has grown to become the second-largest luxury watch brand in the world.
    • Under Cyrille Vigneron, the Maison has grown to become the second-largest luxury watch brand in the world. PHOTO: JEAN-FRANCOIS ROBERT

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    [GENEVA] Often heralded as the “jeweller of kings and king of jewellers”, Cartier stands at a unique crossroads of heritage and innovation. With the likes of its iconic Tank and Santos watches, the Maison is renowned for its exquisite design language and cemented its place as a paragon of luxury.

    President and CEO Cyrille Vigneron, who has been at the helm since 2016, underscores this duality in the brand’s approach. “Cartier is obsessed with design,” the 63-year-old says, in a candid closed-door roundtable interview during Watches and Wonders 2024 in Geneva. 

    Those words are a testament to the brand’s unwavering commitment to aesthetics and has helped the Maison to prosper under Vigneron with Cartier second only to leader Rolex in market share.

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