Bvlgari notches stellar year in tough luxury market: High jewellery and proactive selling key, says CEO 

[SHANGHAI] It’s a winter’s day in Shanghai but the sun is shining and there’s a distinctly positive vibe coming from Jean-Christophe Babin. The chief executive officer of LVMH-owned Bvlgari has reason to be happy.

The Italian luxury jewellery brand is the first to launch a major event this year, perfectly timed with the approaching Year of the Snake. The Serpenti Infinito Exhibition which opened on Jan 8 in Shanghai celebrates the snake in various art forms, and showcases Bvlgari’s archival as well as latest high jewellery collection from its most successful icon, the Serpenti.

But beyond that, Babin, the brand’s CEO since 2013, has other reasons for a spring in his step.