Familiar Favourites
IWC's new Portugieser collection for 2020 pays tribute to its past while keeping an eye on the future.
Add BT as a preferred source
DeeperDive is a beta AI feature. Refer to full articles for the facts.
WITH ITS ELEGANTLY understated design and minimalist aesthetic, it's easy to see why the Portugieser comes across as the quieter cousin in IWC's family of watches.
But the collection is definitely an important one to the Schaffhausen luxury watch brand. Just ask Christoph Grainger-Herr, CEO of IWC, for confirmation. "The Portugieser is our most iconic watch family," he tells BTWeekend Magazine in an interview ahead of the brand unveiling its 2020 Portugieser novelties for Watches & Wonders last month.
Unsurprising too because, come to think of it, both the Portugieser and IWC share more than a few things in common.
Decoding Asia newsletter: your guide to navigating Asia in a new global order. Sign up here to get Decoding Asia newsletter. Delivered to your inbox. Free.
Copyright SPH Media. All rights reserved.
TRENDING NOW
Air India asks Tata, Singapore Airlines for funds after US$2.4 billion loss
‘Boring’ is the new black: The stars are aligning for a Singapore stock market revival
From 1MDB to ‘corporate mafia’: Is Malaysia facing a new governance test?
South-east Asian markets account for 8.8% of global capital inflows from 2021 to 2024: report
