How to wake a sleeping beauty at Place Vendome

THERE may be much jostling at the top end of the jewellery market, where established jewellers and luxury fashion brands alike fight for a small pool of very well-heeled customers, but there remains room for all.

That is the view of Helene Poulit-Duquesne, chief executive officer of Boucheron, who was in town this month for the opening of the high-jewellery brand’s revamped boutique at Marina Bay Sands.

“Having many different competitors brings a lot of vibrancy to the segment,” she says. “It’s probably the reason why high jewellery is booming.”