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Hublot watches everything from football to art

His predecessor turned the watchmaker’s fortunes around, but current CEO Ricardo Guadalupe is the one taking it to the next level

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Dylan Tan

Dylan Tan

Published Fri, Dec 2, 2022 · 04:08 PM
    • Hublot CEO Ricardo Guadalupe has transformed the brand into a Manufacture with its development of several in-house movements.
    • Hublot CEO Ricardo Guadalupe has transformed the brand into a Manufacture with its development of several in-house movements. PHOTO: HUBLOT

    DeeperDive is a beta AI feature. Refer to full articles for the facts.

    BY SWISS luxury watch industry standards, Hublot is still a baby. Founded in 1980, it doesn’t have the legacy that some of the much older and more established brands enjoy.

    But today, Hublot is easily up there with the giants of the industry – thanks to the vision of Jean-Claude Biver, who not only turned the fortunes of the company around when he joined it in 2004, but also brought in Ricardo Guadalupe, whom he also worked with previously in Blancpain.

    After succeeding Biver in 2012 as chief executive officer (CEO), Guadalupe has continued to drive Hublot forward, playing to its strength as a young and funky watchmaking brand that is unafraid to think outside the box. 

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