Tiffany's timekeeping prowess

TIFFANY & CO might be the first brand many people think of when they are in the market for an engagement ring, but not many realise its watchmaking legacy and expertise is just as legendary as its jewellery.

Since the 19th century, it has been making fine high-end timepieces to keep New York - where founder Charles Lewis Tiffany installed one of the city's first public clocks in front of his store in 1853 - and the rest of the world on time.

As the official jewellery partner of Singapore Fashion Week, Tiffany & Co will be presenting a specially-curated watch archival collection in Singapore for the first time. From clocks that chimed in the halls of 19th century mansions to wristwatches worn by United States presidents, sportsmen, and celebrities, the brand's archives have more than enough timepieces to appeal to even the most discerning horologist.

The exhibition traces the story of the brand's watch-making history which dates back to 1847, 10 years after it was founded. Its partnership with Patek Philippe from 1851 has also stood the test of time and is still going strong.

Some rare pieces on display will include the Apple Blossom Lapel Watch by chief designer Paulding Farnham; the Streamerica, which pays tribute to 1930s American industrial design movement; and the Atlas Watch, modelled after the iconic nine-foot Atlas clock which still stands above the entrance of Tiffany & Co's flagship store on New York's Fifth avenue.