Why Tudor is going pink

WATCHES and Wonders Geneva 2024 is just around the corner, but one of its exhibiting brands, Tudor, is already making heads turn with a shock drop ahead of the annual luxury watch show. 

From (almost) out of nowhere, the brand unveiled a new iteration of the Black Bay Chronograph – its dial splashed in a shade of pink.

Unexpected? Yes, especially since pink is not a colour commonly found on a luxury timepiece even though Tudor’s big brother Rolex used it a few years ago on an Oyster Perpetual, while Grand Seiko slapped a similar shade on one of its Four Seasons pieces (Spring).